Reseller Information

As a valued Sugar partner, you’re invited to attend the SugarCRM Sales Kick Off Meeting FY’22.

It’s been an exciting year at Sugar and we couldn’t have done it without our partners. Together we strengthened the brand. Now, it’s time to get ready for another great year at the Sugar Sales Kick Off for FY’22 and we’d like you to join us.

InterContinental Buckhead Atlanta, Atlanta, GA

Located in Atlanta (Buckhead), InterContinental Buckhead Atlanta is within a 15-minute walk of Legoland Discovery Center and Phipps Plaza. This 5-star hotel is 1 mile (1.6 km) from Lenox Square and 4 miles (6.5 km) from Atlanta Botanical Garden.

Dates: March 1 – 3, 2021

Monday, March 1
11:00 AM – 5:30 PM EST   Sales Enablement Training for Sugar SEs and Resellers
7:00 PM – 9:00 PM EST      Welcome Reception at the InterContinental Buckhead

Tuesday, March 2
8:30 AM – 5:00 PM EST      General Session Day 1

7:00 PM – 11:00 PM EST    Awards Dinner at the InterContinental Buckhead

Wednesday, March 3
8:30 AM – 11:00 AM EST    General Session Day 2

11:15 AM – 12:30 PM EST Fireside Chat with Sugar Executives

12:30 PM – 1:30 PM EST    Boxed Lunch

The registration fee helps to cover the training and conference fees so we can share these benefits with our partners.

  • Education – Sales Enablement Training Session for Sugar SEs and Resellers
  • Welcome Reception on March 1
  • Breakfast, Lunch and Awards Dinner on March 2
  • Breakfast and Lunch on March 3


We are offering our Elite Partners a 30% discount and our Advanced Resellers a 20% discount on the registration fee that you can apply during registration.  International Resellers will receive a 30% discount for international travel (in addition to the Elite Partner and Advance Resellers discounts). You’ll receive an email with your discount codes or you can contact your regional channel manager for your discount codes.

SugarCRM Pre-Kick Off Sales Enablement Training

Who should attend?
These sessions are designed for SugarCRM SE’s and Resellers to attend. During the sessions we’ll alternate between giving examples of positioning and technical reviews of various SugarCRM products. We’ll have a working lunch. Additional pre-work may be assigned prior to Sales Kick Off.


Hotel Reservations
SugarCRM has negotiated a special rate at the InterContinental Buckhead Atlanta of $225, per night, plus tax. More information to come when registration opens in November.

The Hartsfield-Jackson Atlanta International Airport is 17 minutes to the InterContinental Buckhead.

COVID-19 Update

While it’s our hope to meet in person, SugarCRM’s executive staff puts safety and health above all else. We are implementing several measures to ensure the safety of our attendees. These include providing masks,  seating arrangements that are spread apart, hand sanitizer stations and enhanced cleaning practices by the hotel.

In the event that it becomes unlikely for us to travel and gather, we are prepared to shift to a virtual model. If this decision has to be made, you will be notified before the end of 2020.